Transit Advertising

Lamar Transit brought in Jill Christiansen as part of their leadership team for business development with a specific task in responding to RFP’s for city bus and shelter contracts.

Each market is unique and every proposal needs to be customized for the city. The responses are carefully crafted based on market research, competitor analysis, budget planning, and paying close attention to industry trends. Jill and her team finish the proposals all while facing fierce competition from other multi-media companies. The imagery on the left represents many of our successful wins, which include traditional bus and shelter advertising, often combined with specialty kiosks, and geofencing, and wayfinding. These efforts have resulted in securing 17 contracts and combined with the airport contracts have brought in over $20 million in business for Lamar.