Bisbees Tournaments

Bisbee’s Fishing Tournaments partnered with Jill Christiansen to lead their marketing team.

Her first initiative was to produce its print magazine. She manages the expansive publication from start to finish including design, pre-production, printing, and distribution, as well as collaboration with photographers, advertisers, and organizers. This is one of her all-time favorite gigs, because it keeps her on her toes as well as being great fun!

This year, Jill and her team were able to share the Bisbee’s story by partnering with Casa Hogar orphanage and Netflix to produce Blue Miracle, a movie starring Dennis Quaid. The movie, combined with our traditional marketing efforts increased tournament participation by over 20% resulting in a record shattering $9.8 million-dollar tournament purse!